Built on 27 years of research that seeks to
define human emotion and its expression in
the English language, PerformanceScope's
Emotion Behavior Scale identifies peoples’
underlying emotional reaction to products,
service experiences, concepts or issues. It
presents a clear numeric and graphical
picture of emotional reaction based on an
analysis of the words people use to express
themselves.
A few sample uses include:
• Analyze menus and compare to competition. Does your menu paint a picture?
• Analyze marketing campaigns to
determine which is clearer, creates greater
imagery, and leaves dcustomers
feeling more favorable about your company.
• Make sense of comments - comment cards,
guest surveys, intercept data, web feedback,
call dcenter
text.
• Analyze focus group comments.
Are you ready for an eye-opening
experience? Call us and we will show you
something new… New levels of understanding.
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