Research shows that there are two basic
emotional dimensions along which all humans
initially react to any experience; these are
the dimensions of Pleasantness (is the
experience pleasant or unpleasant?) and
Excitement or Emotional Excitation (is the
experience one that grabs my attention and
leaves me in an excited or activated
state?). All other emotions arise out of
these two basic emotional reactions and are
the result of complex interactions of the
most basic parts of the brain together with
the cognitive (i.e., Pre-Frontal Cortex) and
memory functions in the brain.
Emotional reactions arise very early in
response to any stimulus whether it’s an ad
on TV or bad service at a restaurant and how
we react emotionally quickly expresses
itself, often verbally, and with little
conscious editing of the words we use. The
PerformanceScope Emotion Behavior Scale
shines by giving you the real, underlying
emotional responses without the cognitive
filtering that is present in most other
forms of psychological measurement surveys.
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