Franchise Feedback

“Successful franchising requires the sharing of a vision – a vision that a franchisor has for the ultimate growth and success of its franchise system. This vision can only be achieved if franchisors and franchisees develop a mutually beneficial relationship. Ultimately, franchisee satisfaction is a major component of the success of a franchise system.” – Deloitte 2004

How would you rate the satisfaction of your franchisees? If your franchise groups aren’t happy, there is a good chance that your business will suffer. Finding out what these groups think is crucial.

PerformanceScope helps clients obtain accurate report cards and actionable insight into franchise satisfaction, expectations and opportunities for improvement.

Work with the PerformanceScope team to pinpoint what areas need to be examined. Either use our franchise satisfaction survey template or collaborate on a custom survey that addresses your unique needs. Typical measurement areas include:

• Marketing: strategic direction, local store marketing, menus, promotional materials

• Operations: franchise relations contact, communication, standards measurement

• Research and Development: new menu rollout, quality, new item approval

• Training: management training, annual training, workshops/seminars, new store

• IT: credit cards, POS, gift cards, support, communication