Why: We want Guests to enjoy the complete experience. Guests do not always know what to order, so it’s your job to inform them about signature items and daily specials. We also want our restaurant to reach optimum sales and you to make great tips. To achieve these goals all Servers (brand ambassadors) must have a Marketing Mindset and use Suggestive Selling.
When: From your initial Greeting and each table visit through your last possible order (dessert and beverages).
How: Identify and face the Host of Table. Use your perfect posture combined with a big smile, and a two-second pause to get Guest’s attention. (You know by this time if the party has any FirstTime Guests).
Method: Introduce Fresh Ingredients and Signature Items with scripted suggestive sell. Describe all items with passion using key words and all marketing props (Blackboards, Table Tents, & Menus).
When describing meats, seafood or other menu items please use descriptive words: Fresh, Steaming, Creamy, Sauced, Tangy, Crunchy, Velvety, Sizzling, Moist, Tender, Light, Sweet, Juicy, Delectable, Flaky, Hearty, Rich, Melt-in-your-mouth
Goals & Metrics: Servers – try these techniques for the next four weeks and notice the positive results in your sales and gratuities. Owners and Managers mention in your daily pre-shift meeting. Always observe server execution in the dining room and during your table visits. Drive PerformanceScope Survey results for server knowledge, menu variety and fresh ingredients with a daily PerformanceFocus!
