About Us

What is it about your company that creates loyal customers? What makes your employees love working for you? Is your company culture aligned with your strategy? These simple questions hold the key to your future growth and success. Understanding the answers to these questions separates the good from the great.

Founded in the Twin Cities in 2003, PerformanceScope helps clients answer these questions, turning guest and employee feedback into actionable insight and helping companies align strategy and culture. With this insight comes the opportunity to shape a foundation for more loyal guests, more engaged employees, and a healthier company.

With over 30 years of experience in the restaurant industry, Founder and CEO Mark Netsch knows firsthand the impact that accurate insight can have on a company and how to balance theory with execution. As a boutique market research firm, PerformanceScope takes a consultative approach to helping clients go from good to great,and from great to excellent.

Our core values:


Provide clients the highest level of service possible across all levels of their organization, from the CEO to the store manager to the guest. Be both responsive to needs and proactive with insights; ask questions and make recommendations. Be a valuable part of the client’s team and be considered “one of our own.”


Help clients create a vision of excellence and a roadmap forward to achieve it. Create and make available innovations, like normative segment surveys, allowing operators to gauge results in the context of segment’s performance.


Provide real-time insight aligned with operational objectives and customer touchpoints to create a powerful program to drive satisfaction and loyalty. Leverage technologies to create intelligent surveys and systems that drive desired behaviors.

PerformanceScope helps hospitality clients throughout North American thrive in the experience economy. We exist to deliver the experience intelligence your business needs to drive consistently excellent performance every day. Ready to get started? It’s easy! Click here to try PerformanceScope for free.

Contact Us

Contact us

Want to learn more about PerformanceScope and how our solutions can increase guest loyalty and overall brand performance? Feel free to contact us via phone or email.

Client Stories

Client Stories

Our client stories help illustrate how PerformanceScope works to deliver the feedback businesses need to measure and manage guest and employee engagement.



See what PerformanceScope customers have to say about our solutions for guest experience, employee engagement, and market research.



We’re proud to have partnerships with many leading brands in the hospitality industry. Check out some of the companies we’ve worked with.



Our blog is updated monthly! Read about industry trends, employee and guest experience concerns, and other topics relevant to the segments we serve.

How do you stack up against your competitors?

With PerformanceScope you will:

  • Capture customer and employee feedback
  • Review real-time analytics
  • Discover your business's strengths and weaknesses
  • Create the best customer and employee engagement
  • Improve your business
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Hear What Clients Are Saying

Boloco Logo

"PerformanceScope has a simple, affordable way to quantify culture and measure our health on a consistent basis."

John Pepper, Founder, Boloco

Del Pez Logo

“We used PerformanceScope extensively at my former employer, so when I shifted to Del Pez I was well aware of the results PerformanceScope could bring to the table through their surveys and voice of the customer insights...”

Eric Wood, General Manager Del Pez Mexican Gastropub, Wilmington, DE

Bravo Brio Logo

“It is my pleasure to recommend Mark Netsch and PerformanceScope. In my 30+ years in the restaurant industry, PerformanceScope is by far the best company I have dealt with for measuring guest satisfaction. Mark and his team...”

Jay Ellis, District Partner Bravo Brio Restaurant Group