Market Research

Market Research

Who is your target audience? Where do your customers live, shop, and dine out? What do they like about your brand, and where and when are they visiting your locations? PerformanceScope can help you answer critical questions like these with our innovative approach to market research.

Through brand research surveys launched via email and social media, PerformanceScope can help you connect with those whose input and opinions you value most. Our market research surveys help businesses discover:

  • Customer demographics and preferences
  • Patterns in behavioral data
  • Brand awareness and perceptions
  • Why customers visit you
  • Why customers choose your business over your competitors
  • Visit frequency by location
  • And more!

While Guest Feedback surveys tell you what your customers think, market research surveys tell you what they actually do. When paired together, the data PerformanceScope captures provides a holistic view of your brand, customers, and competition. We have all the keys to help you develop a solid guest experience strategy! Contact us today to get started, or click here to try PerformanceScope for free—it’s easy!

Market Research

Provide a Better Brand Experience with PerformanceScope

Want to retain existing customers and grow your brand? It all starts with a deep understanding of your target audience. What do your customers (existing and potential) think about your company, image, and products? How do they feel you stack up to your competitors? What are their demographics, and where are they interacting with your brand?

When you partner with PerformanceScope, we make it easy to answer questions about your target market. Using market research surveys, we uncover the insights you need to make more informed business decisions. For more information about PerformanceScope, please give us a call at 952-847-3393, or fill out the contact form here.

Email Surveys

Email surveys are a go-to for many businesses, because they’re inexpensive, fast, and allow brands to target specific audiences. PerformanceScope email surveys can be used to gather data on any subject..

  • Gather feedback on your services or products
  • Measure guest experience/customer satisfaction
  • Uncover products or services your customers would like you to offer
  • Discover what aspects of your business or products your customers like most
  • Find out how you can improve your sales process or website
  • Gather feedback on a special event or promotion

Online surveys distributed via email allow you to communicate with anyone with an internet connection, anywhere in the world. Contact PerformanceScope today to learn more about how email surveys can benefit your business.

Social Media Surveys

Social media provides a huge market research opportunity businesses didn’t have just 10 years ago. Platforms like Facebook, Twitter, Pinterest, Instagram, and LinkedIn offer another way to connect and engage with your target audience, who are already sharing their opinions, ideas, and information with others online for free. If you ask for their feedback, many will be happy to give it—especially if you offer an incentive, like a discount to the first 100 customers who complete a survey.

PerformanceScope social media surveys can be embedded directly on Facebook or shared as a link on any platform you wish. We can capture nearly any type of feedback or information you’re looking for; choose from one of our market research templates or create a completely custom survey with questions specific to your organization.

PerformanceScope social media surveys can help your business:

  • Identify which social media platforms your customers use
  • Amplify promotions, special events, and new products
  • Identify key influencers in your industry
  • Measure customer satisfaction and loyalty to your brand
  • Boost community engagement with your target audience
  • And more!

The benefits of social media surveys are obvious—Facebook, Twitter, and other platforms provide you with a large pool of potential survey respondents, including people who are already interested in your brand. Get direct feedback from your existing and potential customers on social media with PerformanceScope! Contact us today to get started.

Provide a Better Brand Experience with PerformanceScope

Want to retain existing customers and grow your brand? It all starts with a deep understanding of your target audience. What do your customers (existing and potential) think about your company, image, and products? How do they feel you stack up to your competitors? What are their demographics, and where are they interacting with your brand?

When you partner with PerformanceScope, we make it easy to answer questions about your target market. Using market research surveys, we uncover the insights you need to make more informed business decisions. For more information about PerformanceScope, please give us a call at 952-847-3393, or fill out the contact form here.

How do you stack up against your competitors?

With PerformanceScope you will:

  • Capture guest and employee feedback
  • Review real-time analytics
  • Discover your business's strengths and weaknesses
  • Create the best guest and employees engagement
  • Improve your business
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Hear What Clients Are Saying

Boloco Logo

"PerformanceScope has a simple, affordable way to quantify culture and measure our health on a consistent basis."

John Pepper, Founder, Boloco

Del Pez Logo

“We used PerformanceScope extensively at my former employer, so when I shifted to Del Pez I was well aware of the results PerformanceScope could bring to the table through their surveys and voice of the customer insights...”

Eric Wood, General Manager Del Pez Mexican Gastropub, Wilmington, DE

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“It is my pleasure to recommend Mark Netsch and PerformanceScope. In my 30+ years in the restaurant industry, PerformanceScope is by far the best company I have dealt with for measuring guest satisfaction. Mark and his team...”

Jay Ellis, District Partner Bravo Brio Restaurant Group